The majority of lube companies formulate to meet the current minimum specification for oils, then compete on price in the marketplace. This business model works pretty well but you need to create phantom marketing positions, advertise with huge budgets and mass sell your oil. When I say mass sell oil, I mean it. This is why the oil industry, as a whole, embraces the 3000 mile oil change. The fact is, they don’t really want extended oil changes because their mentality and business plan call for mass oil sales, over and over again. This is good for them but not so great for the consumer/fleet and the environment. Imagine if all the vehicles on the road changed oil once a year and got 3-10% better fuel economy. Mother earth might breathe a sigh of relief, wouldn’t you agree?
Don’t overlook the philosophy behind Amsoil. The philosophy is unlike any other in the oil industry. Amsoil started out formulating synthetic oil that could be run for extended periods. This was over 33 years ago! There was no such thing as synthetic oil or extended drains. It took the oil industry 15-20 years to come around to embracing this technology and most were brought into it kicking and scratching. They knew they had to formulate a synthetic to stay in the game, but they didn’t like it. Think about how much experience Amsoil has at trying to be the best (33 years) and compare that with the industry standard of just meeting minimum specification and competing on price. This little point alone should be enough to open your eyes a little.